Digital Strategy & Social Innovation
Paid Social Campaigns • Brand Awareness Strategy • Multi-Platform Design
Leading comprehensive 360° campaign strategy that reshaped global perception of refugees from beneficiaries to changemakers, driving unprecedented engagement and policy conversations across 40+ countries through strategic storytelling and multi-platform activation.
200% Social Media Growth
A-List Celebrity Campaign Collaborations
Global Reach Across Multiple Platforms
Revenue-Driving Paid Social Strategy
Overview
Global Head of Design - International Rescue Committee
Current Position
Leading digital strategy and social media design for global humanitarian operations, developing rapid-response campaigns that balance engagement with humanitarian dignity. Manage creative production across international teams and time zones, creating systems for maintaining brand consistency during crisis communications.
Key Impact:
Emergency response social media campaigns reaching global audiences
Dignified humanitarian storytelling across digital platforms
Crisis communication strategy through social channels
Global team coordination and workflow optimization
Social Media Designer - Save the Children
Previous Role
Developed comprehensive social media strategies including the acclaimed #100DaysofReading celebrity campaign during COVID-19. Created engaging content that drove significant participation while maintaining organizational mission and values.
Notable Achievement:
Collaborated with A-list celebrities on viral social campaign
Increased engagement during critical pandemic period
Educational content promotion across multiple platforms
Agency Social Media Leadership - MKTG
Corporate Sector Experience
Led social media design for premium Fortune 500 clients including Sunoco NASCAR, ARRIS, and FedEx. Created sophisticated static and animated graphics using Adobe Creative Suite, delivering strategic content that drove engagement and measurable business impact.
Client Results:
200% social media growth through strategic design
Revenue-driving paid social advertising campaigns
Multi-platform content optimization for major brands
Performance-driven creative development
Strategic Event Marketing - Experiential Events
Specialized Campaign Focus
Designed comprehensive social strategies for major events including New York Comic-Con, JCK Jewelry Shows, and PGA Tours. Specialized in paid social advertising and brand awareness campaigns that blended creativity with strategic marketing execution.
Campaign Highlights:
Large-scale event promotion and audience engagement
Cross-platform promotional campaign development
Brand awareness enhancement across entertainment and luxury sectors
Multi-Crisis Leadership Expertise: The challenge extends beyond any single emergency—it's about building scalable crisis response systems that work across diverse contexts: geopolitical conflicts (Ukraine, Gaza), natural disasters (earthquakes, floods), and policy crises (US funding cuts). How do you maintain creative excellence while operating under life-or-death deadlines across vastly different crisis types?
This comprehensive experience required mastering every aspect of emergency leadership: crisis management across cultural contexts, global team coordination during active conflicts, rapid creative development for sensitive situations, stakeholder management during funding crises, and strategic decision-making when every hour impacts humanitarian outcomes.
Global Head of Design - International Rescue Committee
Current Position
Leading digital strategy and social media design for global humanitarian operations, developing rapid-response campaigns that balance engagement with humanitarian dignity. Manage creative production across international teams and time zones, creating systems for maintaining brand consistency during crisis communications.
Key Impact:
Emergency response social media campaigns reaching global audiences
Dignified humanitarian storytelling across digital platforms
Crisis communication strategy through social channels
Global team coordination and workflow optimization
Social Media Designer - Save the Children
Previous Role
Developed comprehensive social media strategies including the acclaimed #100DaysofReading celebrity campaign during COVID-19. Created engaging content that drove significant participation while maintaining organizational mission and values.
Notable Achievement:
Collaborated with A-list celebrities on viral social campaign
Increased engagement during critical pandemic period
Educational content promotion across multiple platforms
Agency Social Media Leadership - MKTG
Corporate Sector Experience
Led social media design for premium Fortune 500 clients including Sunoco NASCAR, ARRIS, and FedEx. Created sophisticated static and animated graphics using Adobe Creative Suite, delivering strategic content that drove engagement and measurable business impact.
Client Results:
200% social media growth through strategic design
Revenue-driving paid social advertising campaigns
Multi-platform content optimization for major brands
Performance-driven creative development
Strategic Event Marketing - Experiential Events
Specialized Campaign Focus
Designed comprehensive social strategies for major events including New York Comic-Con, JCK Jewelry Shows, and PGA Tours. Specialized in paid social advertising and brand awareness campaigns that blended creativity with strategic marketing execution.
Campaign Highlights:
Large-scale event promotion and audience engagement
Cross-platform promotional campaign development
Brand awareness enhancement across entertainment and luxury sectors
Multi-Crisis Leadership Expertise: The challenge extends beyond any single emergency—it's about building scalable crisis response systems that work across diverse contexts: geopolitical conflicts (Ukraine, Gaza), natural disasters (earthquakes, floods), and policy crises (US funding cuts). How do you maintain creative excellence while operating under life-or-death deadlines across vastly different crisis types?
This comprehensive experience required mastering every aspect of emergency leadership: crisis management across cultural contexts, global team coordination during active conflicts, rapid creative development for sensitive situations, stakeholder management during funding crises, and strategic decision-making when every hour impacts humanitarian outcomes.
Process
Trend-Forward Design Philosophy: Continuously staying ahead of digital trends to ensure content resonates with target audiences and drives meaningful engagement. Regular analysis of platform algorithm changes, emerging content formats, and audience behavior shifts.
Performance-Driven Creative: Every design decision is informed by data and strategic objectives, whether driving revenue through paid social campaigns, building brand awareness, or generating community engagement around humanitarian causes.
Cross-Sector Adaptability: Proven ability to adapt social media strategies across diverse sectors—from corporate Fortune 500 clients to high-energy experiential events to sensitive humanitarian communications—while maintaining platform best practices and audience engagement.
Crisis-Ready Social Strategy: Specialized expertise in rapid-response social content creation during emergency situations, balancing urgency with brand integrity and maintaining audience trust during critical moments.
Outcome
Global Crisis Coordination Mastery
Managing creative teams across multiple time zones during various humanitarian emergencies has required developing sophisticated coordination systems that adapt to different crisis types while maintaining consistent excellence. From coordinating with teams in active war zones (Ukraine, Gaza) to managing communications during natural disasters when local infrastructure fails (Turkey-Syria earthquake).
Advanced Crisis Operations Model:
Conflict Zone Coordination (Ukraine, Gaza): Real-time creative collaboration while teams operate under air raid sirens, managing traumatized staff creating life-saving content, secure communication protocols for teams in dangerous areas.
Disaster Zone Management (Earthquakes): Coordinating creative production when local offices are damaged, managing remote teams whose families are affected by disasters, developing mobile-first creative systems when internet infrastructure fails.
Policy Crisis Coordination (US Funding Cuts): Simultaneous creative development for multiple stakeholder groups - government, donors, media, staff - each requiring distinct messaging approaches within unified strategic framework.
Crisis Coordination Excellence:
24/7 Global Coverage: Developed time-zone rotation systems ensuring continuous creative leadership during extended crisis periods
Cultural Adaptation Under Pressure: Rapid localization processes that maintain cultural sensitivity while meeting emergency deadlines
Trauma-Informed Leadership: Managing creative teams experiencing secondary trauma from crisis content creation
Multi-Stakeholder Juggling: Simultaneous creative development for donors, media, government, and internal audiences
