Gracie AI: Tech-Driven Social Impact
Leveraging AI and City-Wide Stunts to Fight Child Sex Trafficking.
Integrated Campaign Strategy | AI Design & Personas (Gracie AI) | Public Relations & Stunt Execution
While at BBDO Atlanta, I was part of the dedicated team that joined in the hands-on production, collaboration, and movement to bring two amazing anti-trafficking projects for Street Grace to life. This included contributing to the strategic deployment of Gracie AI, a revolutionary, AI-powered chatbot that intercepts predators online, and directly aiding in the production of the massive 'Stop Traffick' city-wide stunt. My role was focused on supporting the execution and logistical coordination of these high-impact initiatives, which led to significant media attention, movement expansion, and tangible law enforcement action.
_______
AI for Law Enforcement: Contributed to the design and deployment of Gracie AI (Transaction Intercept), a scalable technology that successfully reported over 13,000 predators during its beta phase.
Unprecedented Stunt Execution: Aided in coordinating the massive 'Stop Traffick' school bus stunt, requiring collaboration with the State Attorney General, DOT, Atlanta Police, and 72 volunteer drivers.
Massive Media & Social Reach: The 'Stop Traffick' stunt generated 160 million media impressions and led to a 4,500% increase in media mentions for the campaign within 48 hours.
We successfully utilized the power of creative strategy and technology to achieve profound societal impact, culminating in real-world law enforcement results, including 169 arrests following the 'Stop Traffick' event. I was instrumental in bridging the gap between high-level creative concepts (AI Chatbot persona, city-wide stunt) and the complex, real-world coordination needed for execution, ensuring both projects exceeded their awareness and actionable goals.
