Content Strategy & Multimedia Production
Brand & Campaign Design Systems
Art Direction & Visual Storytelling
Strategic Social Content & Design
Driving Engagement and Revenue for Global Brands and Critical Nonprofits.
Product Design | Localization
This page showcases my comprehensive work in social media, encompassing strategy, design, and paid media execution across corporate, entertainment and nonprofit sectors. I led design, provided creative direction, developed content templates for global teams, and executed high-impact paid social campaigns for high-profile clients like Sunoco, ARRIS, and FedEx. My efforts consistently drove measurable brand awareness, significant fan engagement, and successfully secured income and critical donations for organizations like MKTG and the International Rescue Committee.
High-Conversion Paid Strategy: Successfully executed strategic paid social advertisements that generated significant income and drove measurable conversions for clients.
Global & Emergency Response Design: Managed creative output for global organizations, adapting quickly to emergency responses while creating engaging, humane, and brand-compliant content.
Cross-Sector Campaign Expertise: Applied strategic social design across diverse properties, including NASCAR, PGA tours, and leading A-list celebrity-partnered nonprofit campaigns (e.g., #100DaysofReading).
We established a scalable framework for social content creation by developing and training staff on new Adobe/Canva templates, enabling quick, consistent, and on-brand production across geographically dispersed teams. I spearheaded creative direction and template development while personally designing high-impact campaigns, significantly boosting engagement and revenue generation.
