Art Direction & Visual Storytelling
UX & Product Design Leadership
Content Strategy & Multimedia Production
The Power of Experiential Marketing
Driving Brand Engagement and Loyalty Through Live Sports and Entertainment Activations.
Event Design + Production | Sponsorship Activation
In my career, I have executed dozens of experiential events across professional sports, major musical tours, and entertainment franchises, connecting consumers directly with global brands.
My primary role has involved leading the end-to-end design, strategy, and execution of these activations, from concept ideation and client pitch to on-site production management.
This work consistently resulted in exceeding client KPIs for brand awareness, fan engagement, and lead generation within the highly competitive live event space.
Delivering High-Impact ROI: Focused on turning event attendees into engaged brand loyalists by designing memorable experiences that encouraged social sharing and measurable conversion.
Seamless Brand Integration: Developed strategies that placed partner brands authentically within the fan experience, moving beyond logo placement to create genuine value for the audience.
Complex Production Management: Successfully managed multi-million dollar budgets, diverse vendor teams, and complex logistics required to execute large-scale, nationwide touring activations.
What did we succeed in accomplishing?
We succeeded in redefining how brands connect with sports and entertainment fans by prioritizing authenticity and immersive storytelling over transactional advertising.
