Content Strategy & Multimedia Production
Brand & Campaign Design Systems
Creative Operations & Team Leadership
Strategic Foresight: The 2024 Emergency Watchlist
Challenging Myths to Reveal a New Geography of Crisis for Global Action.
Integrated Campaign Management; Policy Advocacy & Influence; Data Visualization & Reporting
The Emergency Watchlist is the IRC's flagship annual product, driving both internal emergency planning and external policy action. The 2024 campaign was strategically focused on exposing "the myths that inhibit an adequate response to crisis" to reveal a new geography of global need, with thematic analysis focusing on conflict trends, including the focus on Africa in the top 10 listed countries. My role involved leading the integrated creative production across the report, website, video, and data visualization to ensure the final product was compelling, substantive, and visually appealing to key policy targets, journalists, and high-value donors. The project successfully raised the IRC’s profile and supported critical fundraising by visually detailing the urgent crises in countries like Sudan, which topped the list.
Challenging the Narrative: The thematic analysis was a key strategic component, focused on exploring "the myths that inhibit an adequate response to crisis" to clear up the fog and reveal a new geography of crisis, setting the advocacy agenda for the year.
Data Rigor and Foresight: The report relies on an analytically rigorous process using 65 quantitative and qualitative variables to provide essential foresight for internal emergency planning, successfully predicting on average 85-95% of the worst humanitarian deteriorations annually.
Policy and Media Focus: The launch campaign was designed with an Urgent, Intelligent, and Thought-provoking tone to compel IRC policy targets (government foreign offices) and foreign editors of top-tier media, ensuring the findings translated directly into actionable policy and public discussions.
We delivered a comprehensive product and launch campaign that successfully positioned the IRC as a thought leader in the foreign policy space by providing substantive, analytical data that was visually compelling. We achieved the primary objective of raising the IRC’s Policy and Public Profile by clearly displaying the countries (Sudan, occupied Palestinian territory, South Sudan) most at risk of deterioration, and supporting fundraising by including tactics on the website.
